Starting with few instances of how brands create superior customer experience in the most engaging technique: eBay, a renowned e-commerce platform recently introduced a feature that helps sellers find the right sized box for the products they are shipping. The “Share a Coke” campaign of Coca Cola, which is deemed as one of the best campaign designed by Coke, demonstrated how a brand can engage its customers by changing the logo with their names. The campaign earned around 1.83 million media impressions, Facebook website saw a traffic increased by 870% while the Facebook page grew by 39% in terms of fans.
The world has gone digital in almost every facet - be it fetching food from a 5 km distant restaurant to our desk by ordering online, calling out from transportation sitting at the cozy chair or seeking for a domestic help over online. The digital age enabled brands to intertwine with customers’ lifecycle and create superior brand experience. In Bangladesh, this is the “uber moment” for digital marketing as all the stakeholders are working collectively to achieve a common goal. A handful number of innovative, fresh entrants are making the digital space more interactive, whereas the legacy agencies are thriving with their own digital wings. On the other hand, the CMOs are looking into the bright picture in the digital space and coming up with highly personalized and result-driven digital campaigns in an endeavor of taking the brand towards customer’s heart.More Print Editions Subscribe