Sumaiya Siddique, MBR Team

Onethread is providing the most seamless multi team project management solution so that teams can from different organization can work more effectively then ever before.

MBR: Onethread is a renowned project management solution company in our country. We would like to hear how you came up with this idea and what motivated you the most to establish this company.
Rashik Hoque: My family business is in RMG sector and I saw first hand how unstructured communication systems are in big businesses. When we talked to business from different industries and of different sizes, we realized that almost no one is using any proper solution to organize their workflow. Even though there are a lot of solutions available in the market, price and high learning curve are the barriers to truly implement any solution. So we thought if we can bring an affordable solution which is a lot easier to use, we can grab the market.

MBR: Still, many companies are following traditional ways of managing projects that are more time-consuming and costly. Can you share with us how companies are benefited from Onethread?
Rashik Hoque: There are four core benefits.
a) Companies can structure their work flow a lot better and get instant updates of everything and everyone in the company.
b) Managers are relieved of redundant work of following up manually with everyone, allowing them to focus on more critical issues.
c) Now, they can truly prioritize work and make sure the most important works get the most attention. But beyond that, they can now make sure all the deadlines are met.
d) We eliminate your need of using multiple solutions to collaborate. So, now it is a lot easier for management to oversee and for employees to give updates.

MBR: Currently, Onethread is in a very reputed position as the number of their consumers is increasing day by day. But, if we look at the beginning of Onethread, can you tell us what challenges you faced in that time?
Rashik Hoque: I think, there are different phases of a business and we are still facing some of the similar challenges that we faced before. As our market is not very tech savvy, getting people to use the solution at first was difficult. On the other hand, people who are tech savvy could use international alternatives. So, we had to match that level. While people who have not used anything similar, was hesitant of the value proposition this can offer. It took us a lot of manual onboarding, handholding and market adoption on our behalf. Now, we are confident that we can give you an international quality experience while making sure that it is easy enough for the new users.

MBR: There are many project management solution companies growing in our industry. Can you tell us what strategies you want to follow to segregate Onethread from others?
Rashik Hoque: Our value proposition is simplicity and affordability. Most other solutions are designed for high tech users. That means those solutions are feature heavy, takes a lot of time to learn and implement. For most local companies, that is not just feasible. So even amongst the companies who have tried to implement something, a lot of them have failed. They require a simple solution, local support to train employees, customization depending upon businesses and industries and lastly, an affordable price point. All these things put Onethread in an unique position that no other international company can reach.

MBR: Would you share how Onethread will expand its operations in the near future?
Rashik Hoque: We have been getting smaller teams onboarded in our solution this far. As the solution grows, now we are targeting bigger companies. As already 30% of our users are from outside Bangladesh, we are looking to expand into overseas markets. Our goal is to create industry specific templates focused on businesses. We are in talks with some partners to collaborate to get into different industries. We are also tapping into neighbouring markets like Myanmar, Indonesia, etc., to understand those markets a bit better.